The Creative Curve

A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.

The Creative Curve

The Creative Curve

Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses -- the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the real story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur -- reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

More Books:

The Creative Curve
Language: en
Pages: 288
Authors: Allen Gannett
Categories:
Type: BOOK - Published: 2018-06-14 - Publisher: Virgin Books Limited

Great ideas take something familiar and make it feel new. We've all heard the stories about creative geniuses -- the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting
The Creative Curve
Language: en
Pages: 288
Authors: Allen Gannett
Categories: Business & Economics
Type: BOOK - Published: 2018-06-12 - Publisher: Currency

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in
Urban Subversion and the Creative City
Language: en
Pages: 206
Authors: Oli Mould
Categories: Science
Type: BOOK - Published: 2015-03-27 - Publisher: Routledge

Check out the author's video to find out more about the book: https://vimeo.com/124247409 This book provides a comprehensive critique of the current Creative City paradigm, with a capital ‘C’, and argues for a creative city with a small ‘c’ via a theoretical exploration of urban subversion. The book argues that
Unlocking The Secrets To Creative Success
Language: en
Pages:
Authors: Kristy Jenkins
Categories: Self-Help
Type: BOOK - Published: 2018-12-31 - Publisher: Estalontech

Learning About Creativity Concepts Can Have Amazing Benefits For Your Life And Success! Learn about how to boost your creativity and get fresh ideas constantly! Among the things that truly set us apart from the others on this planet is our capability for creative thought. What does creativity meant to
Creative You
Language: en
Pages: 291
Authors: Otto Kroeger, David B. Goldstein
Categories: Business & Economics
Type: BOOK - Published: 2013-07-02 - Publisher: Simon and Schuster

Helps each reader unleash his or her innate creative skills based on a unique personality type and succeed in every endeavor. Original. 20,000 first printing.