Ogilvy on Advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

Ogilvy on Advertising

Ogilvy on Advertising

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

More Books:

Ogilvy on Advertising
Language: en
Pages: 224
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 1985 - Publisher: Vintage

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
Ogilvy on Advertising in the Digital Age
Language: en
Pages: 288
Authors: Miles Young
Categories: Business & Economics
Type: BOOK - Published: 2018-01-09 - Publisher: Bloomsbury USA

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in
Ogilvy on Advertising in the Digital Age
Language: en
Pages: 288
Authors: Miles Young
Categories: Internet advertising
Type: BOOK - Published: 2017-10-05 - Publisher: Goodman Publishers

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book
Confessions of an Advertising Man
Language: en
Pages: 190
Authors: David Ogilvy, Sir Alan Parker
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Southbank Pub

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone
Ogilvy on Advertising Summary and Analysis
Language: en
Pages: 26
Authors: Adam Harrison
Categories: Business & Economics
Type: BOOK - Published: 2017-10-07 - Publisher: Createspace Independent Publishing Platform

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this