More Books:

International Perspectives of Marketing Theory
Language: en
Pages: 375
Authors: Mark Tadajewski, Robert Cluley
Categories:
Type: BOOK - Published: 2014 - Publisher:

Books about International Perspectives of Marketing Theory
Global Perspectives on Contemporary Marketing Education
Language: en
Pages: 293
Authors: Smith, Brent
Categories: Business & Economics
Type: BOOK - Published: 2016-03-17 - Publisher: IGI Global

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded
Global Perspectives on Recruiting International Students
Language: en
Pages: 280
Authors: Belal Shneikat, Cihan Cobanoglu, Cem Tanova
Categories: Education
Type: BOOK - Published: 2021-06-01 - Publisher: Emerald Group Publishing

Although many countries have created effective strategies to recruit more international students due to proven economic and social benefits, recruiting international students as a field of research lacks coherence. Filling this gap, this book provides a holistic and comprehensive overview of this emerging research area.
Marketing Theory
Language: en
Pages: 448
Authors: Michael J Baker, Michael John Baker, Michael Saren
Categories: Business & Economics
Type: BOOK - Published: 2010-03-31 - Publisher: SAGE

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Language: en
Pages: 353
Authors: Harlan E. Spotts
Categories: Business & Economics
Type: BOOK - Published: 2014-11-10 - Publisher: Springer

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated