Hooked

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Hooked

Hooked

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

More Books:

Hooked
Language: en
Pages: 256
Authors: Nir Eyal
Categories: Business & Economics
Type: BOOK - Published: 2014-11-04 - Publisher: Penguin

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal
Hooked
Language: en
Pages: 367
Authors: Howard Brody
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Hooked
Language: en
Pages: 320
Authors: Lonny Shavelson
Categories: Health & Fitness
Type: BOOK - Published: 2002-11-01 - Publisher: The New Press

A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
The Secrets of Planning and Designing a Hand-Hooked Rug
Language: en
Pages: 72
Authors: Deanne Fitzpatrick, Susan Huxley
Categories: Crafts & Hobbies
Type: BOOK - Published: 2005-04-07 - Publisher: Stackpole Books

Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.
Celebration of Hand-Hooked Rugs XVII
Language: en
Pages: 120
Authors: Rug Hooking Magazine
Categories: Crafts & Hobbies
Type: BOOK - Published: 2007 - Publisher: Stackpole Books

The only juried exhibit of the year's best hand-hooked rugs with three categories--Original Designs, Commercial Designs, and Adaptations Contains a full-page color spreads of 60 beautiful hand-hooked rugs and includes house decorating tips with hooked rugs Reader's Choice Ballot--chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs