Blue Ocean Strategy Expanded Edition

This expanded edition includes: A new preface by the authors: Help!

Blue Ocean Strategy  Expanded Edition

Blue Ocean Strategy Expanded Edition

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

More Books:

Blue Ocean Strategy, Expanded Edition
Language: en
Pages: 320
Authors: W. Chan Kim, Renée A. Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2014-01-20 - Publisher: Harvard Business Review Press

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and
Blue Ocean Strategy
Language: en
Pages: 320
Authors: W. Chan Kim, Renée Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2016-11-08 - Publisher:

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Blue Ocean Strategy, Expanded Edition
Language: en
Pages: 256
Authors: W. Chan Kim, Renee Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2015-01-20 - Publisher: Harvard Business Review Press

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Blue Ocean Strategy, Expanded Edition
Language: ja
Pages: 371
Authors: W Chan Kim
Categories: Business & Economics
Type: BOOK - Published: 2015-09 - Publisher:

Japanese edition of Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renee Mauborgne. Theory of a more profitable and equitable business model by developing new and uncontested markets (blue ocean) versus destructive and wasteful battle for existing
Summary of Blue Ocean Strategy
Language: en
Pages: 38
Authors: Better Business Summaries
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Createspace Independent Publishing Platform

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic

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