Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books

This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean ...

Blue Ocean Strategy with Harvard Business Review Classic Article    Red Ocean Traps     2 Books

Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

More Books:

Blue Ocean Strategy, Expanded Edition
Language: en
Pages: 256
Authors: W. Chan Kim, Renee Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2015-01-20 - Publisher: Harvard Business Review Press

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Blue Ocean Strategy, Expanded Edition
Language: en
Pages: 320
Authors: W. Chan Kim, Renée A. Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2014-01-20 - Publisher: Harvard Business Review Press

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and
Blue Ocean Strategy
Language: en
Pages: 320
Authors: W. Chan Kim, Renée Mauborgne
Categories: Business & Economics
Type: BOOK - Published: 2016-11-08 - Publisher:

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Blue Ocean Strategy, Expanded Edition
Language: ja
Pages: 371
Authors: W Chan Kim
Categories: Business & Economics
Type: BOOK - Published: 2015-09 - Publisher:

Japanese edition of Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renee Mauborgne. Theory of a more profitable and equitable business model by developing new and uncontested markets (blue ocean) versus destructive and wasteful battle for existing
Summary of Blue Ocean Strategy
Language: en
Pages: 38
Authors: Better Business Summaries
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Createspace Independent Publishing Platform

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic