This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean ...
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Language: en
Pages: 256
Pages: 256
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Language: en
Pages: 320
Pages: 320
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and
Language: en
Pages: 320
Pages: 320
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Language: ja
Pages: 371
Pages: 371
Japanese edition of Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renee Mauborgne. Theory of a more profitable and equitable business model by developing new and uncontested markets (blue ocean) versus destructive and wasteful battle for existing
Language: en
Pages: 38
Pages: 38
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic